Battireo: 1M+ Engagements and a Superhero Mascot for Egypt's Fastest Car Battery Delivery

Battireo · Automotive services · Egypt · 12 months

How OneKind rebuilt Battireo's brand, created the Batoman character and turned promotions into character led stories, reaching over 1 million engagements in a year and positioning it as the fastest car battery delivery service in Egypt.

At a glance

• More than 1 million engagements in 12 months
• Brand refreshed with a modern, specialised identity
• TikTok presence launched and grown from zero
• More calls, messages, inquiries and orders
• Followers up across all social platforms
• Known as the fastest battery delivery service in Egypt

Scope

• Brand development
• Character creation
• Social media management
• Content creation
• Video production
• Media buying
• Influencer marketing
• TikTok launch
• BTL activations

Situation

Battireo delivers and installs a new car battery wherever your car is, at home or on the road. Most people did not know that.

The visual identity looked dated, awareness was low, and the ads were reaching the wrong people. A great service was being sold like a regular battery shop.

Task

Modernise the brand, explain the service in seconds, reach real car owners, and make Battireo the first name people think of when their battery dies.

Action

1. A modern brand — We refreshed the identity into something specialised and built for the automotive market, clearly apart from traditional battery shops.
2. Batoman — We created Batoman, the hero who shows up when your battery fails. One character that says fast, reliable and here to help.
3. Technical made simple — We turned battery facts into short, relatable and funny content that answers the questions drivers actually ask.
4. Real situations on video — Videos showed the moment a car will not start, then Battireo fixing it. The service explained itself without a sales pitch.
5. TikTok from zero — We launched Battireo on TikTok to reach younger, highly active drivers.
6. Influencers in real use — Trusted creators showed the service working in real life, adding reach and credibility.
7. Smarter media buying — Awareness and conversion campaigns, with targeting refined month by month toward real car owners, to drive calls, messages and orders.
8. On the ground — BTL activations took the brand off the screen and in front of drivers.

Result

In one year:

• More than 1 million engagements across likes, comments and shares
• Strong video views across educational, entertaining and campaign content
• More calls, messages, inquiries and orders
• A better quality audience of real car owners
• TikTok launched and growing, with followers up on every platform
• Battireo recognised as the fastest battery delivery service in Egypt

Why it worked

Nobody wants to think about car batteries until theirs dies. A hero character made the brand easy to remember before that moment.

Showing the problem first and the fix second explained the service better than any list of features.

Brand, content, influencers and paid media all told the same story, so every touchpoint pushed people toward the same order button.

Asset Pillar

Don

Book a consultation