How much does branding cost in Egypt?
By Fady Fadl
Published 2026-10-05 · Updated 2026-10-05
What decides the cost of branding?
- Scope: logo only, visual identity, or full strategy plus identity plus rollout.
- Who does it: freelancer, small studio, or agency with strategy and production teams.
- Research: customer interviews, competitor audit, positioning work.
- Languages: a true Arabic and English identity takes more design time than one language.
- Number of routes and revisions: two creative routes cost more than one.
- Applications: social templates, signage, packaging, uniforms, vehicles, motion.
- Usage rights: full ownership of files, plus font licences.
What is included at each level?
| What you get | Best for | OneKind typical price (EGP) | |
|---|---|---|---|
| Logo only | Logo in Arabic and/or English, colour versions, basic files | Very early startups testing an idea | EGP 2,700 to 9,000 |
| Visual identity (هوية بصرية) | Logo system, colours, fonts, imagery style, social templates, short guide | Small businesses ready to launch or relaunch | EGP 18,500 to 28,000 |
| Full branding | Research, positioning, naming if needed, tone of voice, full identity, brand guidelines, rollout support | Growing companies, new market entries, rebrands | EGP 27,000 to 180,000 |
Rollout is often the hidden cost. Printing, signage, vehicle wraps and branch fit outs are usually quoted separately by production suppliers.
Freelancer vs studio vs agency: which should you choose?
| Freelancer | Design studio | Full service agency | |
|---|---|---|---|
| Price level | Lowest | Medium | Highest |
| Strategy and research | Rare | Sometimes | Usually included |
| Arabic and English expertise | Depends on the person | Often | Should be standard in Egypt and the Gulf |
| Guidelines and templates | Basic | Good | Complete |
| Rollout support | Rare | Limited | Content, social, media and production in one team |
| Main risk | Missed deadlines, no backup | Strong design, weaker strategy | Higher cost; check the senior team is involved |
| Best for | Simple logo on a tight budget | Identity for a small brand | Brands that need the identity to perform in marketing |
Published prices in Egypt vary widely. One Cairo agency blog (Expand Idea, 2025) puts a simple logo at 500 to 1,500 EGP and a standard professional logo at 3,000 to 5,000 EGP. Treat these as a market signal, not a quote. They cover a logo only, not a full identity.
How long does branding take?
| Typical timeline | |
|---|---|
| Logo only | 1 to 2 weeks |
| Visual identity | 3 to 5 weeks |
| Full branding | 2 to 5 months |
| Rollout on physical sites | Depends on the number of locations; a multi branch rollout can take many months |
For scale: the AUB to KFH Egypt rebrand we executed across branches and touchpoints ran over about a year. Most small business projects are far shorter.
Is cheap branding worth it?
A cheap logo is fine if you are testing an idea. It becomes expensive when you have to redo it a year later, reprint everything, and rebuild recognition.
Consistency is where branding pays back. In a 2019 Lucidpress study, companies said consistent branding could lift revenue by up to 33%. Consistency needs a system and guidelines, not just a logo.
Questions to ask every supplier
- How many creative routes and revision rounds are included?
- Is the Arabic version properly designed, or just typed in a default font?
- Do I get all source files and full ownership?
- Are font licences included or extra?
- Are brand guidelines and social templates included?
- Who is the senior person working on my project?
Egypt vs Saudi Arabia vs UAE
Brands in Saudi Arabia and the UAE often brief Cairo teams for identity work. Quotes for Gulf clients are usually in USD, SAR or AED.
Gulf projects also add requirements. Saudi Arabia's national Arabic language policy (approved February 2026) requires Arabic in commercial signage and ads, and Dubai shop signs must show Arabic above English. A bilingual identity is not optional there.
OneKind Gulf pricing: from SAR 13,500 in Saudi Arabia and AED 13,500 to 36,000 in the UAE for a full identity.
How we price branding at OneKind
- A short discovery call to understand your business, market and deadline.
- We recommend a scope: logo, identity, or full branding. We say no to scope you do not need.
- A fixed quote listing routes, revisions, deliverables, files and timeline.
- Strategy first, then design, then guidelines and templates.
- Optional rollout: social, content, media buying and on ground production in house.
Related guides
Sources
Expand Idea: سعر تصميم اللوجو في مصر 2025
Lucidpress brand consistency study, 2019 (via PR Newswire)
Saudipedia: National Policy for the Arabic Language in Saudi Arabia (2026)
Khaleej Times: Shop owners in Dubai asked to abide by signage rules (2026)
Kuwait Finance House: KFH Egypt Unveils New Identity (January 2025)
FAQ
كم سعر تصميم لوجو في مصر؟
It depends on who designs it and what you receive. One Cairo agency blog (2025) lists 500 to 1,500 EGP for a simple logo and 3,000 to 5,000 EGP for a standard professional one; a full identity costs more.
What is the difference between a logo and a visual identity?
A logo is one mark. A visual identity is the full system: logo versions, colours, fonts, imagery, templates and rules for using them.
Why do agency branding prices differ so much?
Scope varies: research, strategy, number of routes, Arabic design, guidelines, templates and rollout. Compare what is included, not the headline price.
Do I own the logo after I pay?
You should. Ask for full ownership and all source files in writing, and check font licences.
How long does a brand identity take?
It depends on scope and approvals. A logo is quickest; a full brand with strategy and guidelines takes longer, and multi branch rollouts can take months.
Get a clear branding quote with exactly what is included. Explore our branding service