Christina Mikhail: Talent Management That Landed a Ministry of Health Campaign and a UAE Government Collaboration

Christina Mikhail · Creator and psychotherapist · Egypt and UAE

How OneKind became the professional representation for creator and psychotherapist Christina Mikhail, building her rate card, managing her inquiries and negotiating deals, including a campaign with Egypt's Ministry of Health and a collaboration with the UAE's New Media Academy.

At a glance

  • Campaign with the Egyptian Ministry of Health
  • Collaboration with the New Media Academy in the UAE, with the UAE government
  • Professional rate card and pricing structure created
  • Multiple brand and organisation deals negotiated and closed
  • Multiple local event appearances, with on ground representation
  • A clear system for every inquiry and opportunity

Scope

  • PR and talent representation
  • Opportunity management
  • Negotiation and deal management
  • Rate card and pricing
  • Communication management
  • Event representation

Situation

Christina built a strong following as a content creator and psychotherapist. With growth came a flood of messages, brand requests and business offers.

Handling all of it on top of creating content and seeing clients was too much. Good opportunities risked getting lost in the inbox.

Task

Become Christina's professional representation: handle brands and partners, negotiate and close deals, set clear pricing, and represent her in person, so she can focus on her content and her work.

Action

  1. One point of contact — We became the layer between Christina and brands, organisations and event organisers.
  2. A rate card — We set her rates and built a professional rate card listing her services and prices, giving every negotiation a clear starting point.
  3. Inbox to pipeline — We sorted the high volume of inquiries, picked the right opportunities and followed up so nothing valuable was missed.
  4. Negotiation and deals — We negotiated terms and managed each collaboration from the first message to confirmation.
  5. On the ground — We attended selected events with Christina, handling organisers, partners and stakeholders on her behalf.

Result

The results:

  • A campaign with the Egyptian Ministry of Health
  • A collaboration with the New Media Academy in the UAE, in partnership with the UAE government
  • Multiple brand and organisation deals negotiated and closed
  • Multiple local event appearances
  • A clear rate card and pricing structure for all future deals
  • Christina focused on her content and practice while we ran the business side

Why it worked

A rate card turns every conversation from guesswork into a clear offer, which makes creators easier to book and harder to underpay.

Having a professional team in between signals that the creator is serious, which is what government bodies and big brands look for.

Freeing the creator's time protects the thing that drives everything else: the content.

Mostafa Salem

Lines by Omneya

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