Mobile App Marketing Agency · Cairo
Mobile App Marketing Agency in Cairo
The app market in Cairo and across Egypt
- Egypt: Android 83.4% and iOS 16.6% of mobile use. That decides where your budget and creative go first.
- 119 million people in Egypt, with 98.2 million internet users (83%).
- Egypt had 60 million mobile wallets by the end of 2025, and InstaPay has about 22 million registered customers.
- Ramadan is Egypt's biggest advertising season, followed by White Friday in late November, back to school in September and the summer Sahel season on the North Coast.
What we deliver
- Paid user acquisition on Meta, Google App campaigns, TikTok, Snapchat and Apple Ads.
- AppsFlyer or Adjust setup with fraud protection.
- Store page optimization in Arabic and English.
- Performance creative: many short videos tested every week.
- Activation and retention journeys that turn installs into paying users.
- Reporting on cost per paying user, not cost per install.
Proof from our work
For a leading Egyptian fintech app, we cut customer acquisition cost by about 43% while spend scaled, and the app reached 1 million registered users in 9 months.
Why work with OneKind
OneKind is a marketing agency founded in Cairo in 2019 and based in Zamalek. You can meet the team in person at our office or work with us online, whichever suits you.
- One team for strategy, creative, content, media and analytics, so nothing gets lost between agencies.
- Native Arabic and English writers, not translation.
- Results you can check: every case study on our site shows real numbers.
Related services
FAQ
Should we launch on iOS or Android first in Cairo and across Egypt?
In Egypt, Android 83.4% and iOS 16.6% of mobile use. We plan budget and creative around that split and your category.
Do you set up AppsFlyer or Adjust?
Yes. We set up or migrate your measurement partner and fraud protection before scaling spend.
How do you measure success?
By cost per active or paying user and payback, not by installs alone.
When is the best time to push installs?
Ramadan is Egypt's biggest advertising season, followed by White Friday in late November, back to school in September and the summer Sahel season on the North Coast.