Mobile App Growth
User acquisition and retention for apps in Egypt, Saudi Arabia and the UAE.
We grow apps from install to paying user. Our performance team runs acquisition, creative, tracking and lifecycle together, and judges everything on cost per active user, not cost per install. In 2024 we took an Egyptian fintech app to 1 million registered users in 9 months while cutting its acquisition cost by about 43%.
What you get
- Paid user acquisition across Meta, Google App Campaigns, TikTok, Snapchat, programmatic and affiliates
- Mobile measurement setup and migration: Adjust and AppsFlyer
- Performance led creative: need based video cutdowns and still designs built from ad data
- Structured A/B and multivariate creative testing before and during scale
- Activation and onboarding journeys that turn installs into active users
- Retention and reactivation campaigns through platforms like Insider
- Reporting on CAC, activation, retention and payback, not just installs
Who it's for
- Apps launching or scaling in Egypt, Saudi Arabia or the UAE
- Apps with cheap installs but expensive paying customers
- Apps with a large base of inactive users to win back
How we work
- Measure — Fix tracking first, so every channel is judged on users who activate, not installs.
- Test — Run structured creative and audience tests before putting real budget behind them.
- Scale — Move budget to the channels and messages that bring active users at the lowest cost.
- Retain — Build activation and win back journeys that raise the value of every user acquired.
Related services
Proof
1 million registered users in 9 months, acquisition cost down about 43%.
How much does app marketing cost? Read the guide
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