Social Media Agency · Cairo
Social Media Marketing Agency in Cairo
The social media audience in Cairo and across Egypt
119 million people in Egypt, with 98.2 million internet users (83%). These are the main platforms by advertising reach:
| Audience reach | |
|---|---|
| 51.6 million ad reach (43% of the population) | |
| YouTube | 49.3 million (42%) |
| TikTok | 48.8 million adults (66% of adults) |
| 21.7 million (18%) | |
| Snapchat | 20.6 million (17%) |
| 15.0 million members | |
| X | 4.6 million (4%) |
Reach figures count accounts, not unique people, so some platforms look larger than the adult population.
What social media marketing in Cairo and across Egypt has to get right
- Lead with Facebook, TikTok and YouTube, where your audience spends most of its time.
- Write in Egyptian Arabic for mass audiences and English for premium and tech brands.
- Paid posts in Egypt must be clearly disclosed. Hiding a paid relationship counts as deceptive under Consumer Protection Law 181 of 2018, and misleading ads are fined EGP 50,000 to EGP 2 million.
- Competitions must be notified to the Consumer Protection Agency at least 3 days before launch.
- Ramadan is Egypt's biggest advertising season, followed by White Friday in late November, back to school in September and the summer Sahel season on the North Coast.
What we deliver
- A monthly content calendar built from your brand strategy and local culture.
- Arabic and English copywriting written natively, not translated.
- Short vertical video and static designs for every platform.
- Community management and replies in your brand's voice.
- Licensed creator and influencer partnerships, checked before we book.
- Monthly reporting with clear next steps, not just likes.
Proof from our work
For Blue Bus, an intercity bus operator, our tone of voice and TikTok led content helped ticket sales rise more than 30% in 12 months. For the architect Mostafa Salem we grew a personal brand to 400,000 followers.
Why work with OneKind
OneKind is a marketing agency founded in Cairo in 2019 and based in Zamalek. You can meet the team in person at our office or work with us online, whichever suits you.
- One team for strategy, creative, content, media and analytics, so nothing gets lost between agencies.
- Native Arabic and English writers, not translation.
- Results you can check: every case study on our site shows real numbers.
Related services
FAQ
Which social media platforms matter most in Cairo and across Egypt?
By advertising reach, the biggest are Facebook, YouTube, TikTok, Instagram. We usually lead with Facebook, TikTok and YouTube and pick the rest by audience and goal.
What are the rules for influencer ads in Egypt?
Paid posts in Egypt must be clearly disclosed. Hiding a paid relationship counts as deceptive under Consumer Protection Law 181 of 2018, and misleading ads are fined EGP 50,000 to EGP 2 million.
Do you write content in Arabic?
Yes. Our writers work natively in Arabic and English. For Cairo we usually write in Egyptian Arabic for mass audiences and English for premium and tech brands.
How do you report results?
Every month you get a short report on reach, engagement, traffic and leads or sales, with what we will change next month.