Mobile App Marketing Agency · Dubai
Mobile App Marketing Agency in Dubai
The app market in Dubai and the UAE
- UAE: Android 73.3% and iOS 26.7% of mobile use. That decides where your budget and creative go first.
- 11.3 million people in the UAE, over 4 million of them in Dubai, with 99% of people online.
- Across the GCC, in app revenue grew 41% from early 2024 to early 2026 while downloads grew only 9%, so the quality of each install matters more than the count.
- Competition for installs is intense: Chinese shopping apps made up 73% of UAE ecommerce user acquisition spend in the first half of 2025.
- Plan around White Friday in late November, National Day on 2 and 3 December, the Dubai Shopping Festival from December to January, and Ramadan, expected around 8 February 2027. Dubai also welcomed a record 19.6 million international visitors in 2025.
What we deliver
- Paid user acquisition on Meta, Google App campaigns, TikTok, Snapchat and Apple Ads.
- AppsFlyer or Adjust setup with fraud protection.
- Store page optimization in Arabic and English.
- Performance creative: many short videos tested every week.
- Activation and retention journeys that turn installs into paying users.
- Reporting on cost per paying user, not cost per install.
Proof from our work
For a leading Egyptian fintech app, we cut customer acquisition cost by about 43% while spend scaled, and the app reached 1 million registered users in 9 months.
Why work with OneKind
OneKind is a marketing agency founded in Cairo in 2019. We work with brands in Dubai and the UAE remotely, with calls and workshops on your schedule. Cairo and Dubai are one to two hours apart, so the working day overlaps almost completely.
- One team for strategy, creative, content, media and analytics, so nothing gets lost between agencies.
- Native Arabic and English writers, not translation.
- Results you can check: every case study on our site shows real numbers.
Related services
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- Mobile App Marketing Agency in Saudi Arabia
- Mobile App Marketing Agency in Kuwait
- Mobile App Marketing Agency in Qatar
- Mobile App Marketing Agency in Cairo
- Mobile App Growth
FAQ
Should we launch on iOS or Android first in Dubai and the UAE?
In UAE, Android 73.3% and iOS 26.7% of mobile use. We plan budget and creative around that split and your category.
Do you set up AppsFlyer or Adjust?
Yes. We set up or migrate your measurement partner and fraud protection before scaling spend.
How do you measure success?
By cost per active or paying user and payback, not by installs alone.
When is the best time to push installs?
Plan around White Friday in late November, National Day on 2 and 3 December, the Dubai Shopping Festival from December to January, and Ramadan, expected around 8 February 2027. Dubai also welcomed a record 19.6 million international visitors in 2025.