Branding Agency · Dubai
Branding Agency in Dubai
What branding in Dubai has to get right
A brand in Dubai and the UAE has to work for English and Arabic side by side, for a mixed resident and visitor audience.
- Dubai shop signs must put Arabic above English, and a draft federal law would require Arabic in all advertising.
- Design the Arabic and English logo together, side by side, stacked and alone, so neither looks like an afterthought.
- Pick an Arabic typeface built to pair with your Latin one, matched in weight and feel.
- Test the identity where people in Dubai and the UAE actually meet you: Instagram, TikTok and LinkedIn, shop signs, packaging and app icons.
Our branding packages and prices
| What you get | Timeline | Price | |
|---|---|---|---|
| Brand refresh | Updated logo, colours, fonts and a short brand guide | About 3 weeks | AED 10,000 |
| Mini branding | New logo system, colours, fonts, imagery, social templates and guidelines in Arabic and English | About 5 weeks | AED 15,000 |
| Full branding | Research, positioning, naming if needed, tone of voice, full identity, guidelines and rollout designs | 8 to 12 weeks | AED 20,000 |
Bigger projects, such as several sub brands or many branches, are quoted on scope.
How a branding project runs
- Immerse: workshops, competitor review and a clear read of where you stand today.
- Position: the space you own and the message that carries it.
- Design: two or three creative routes, tested in Arabic and English on real touchpoints.
- Roll out: guidelines, templates and support while the new identity goes live.
For Battireo, a car battery delivery brand, we built the brand and a brand character that led its offer campaigns to over 1 million engagements.
Why work with OneKind
OneKind is a marketing agency founded in Cairo in 2019. We work with brands in Dubai and the UAE remotely, with calls and workshops on your schedule. Cairo and Dubai are one to two hours apart, so the working day overlaps almost completely.
- One team for strategy, creative, content, media and analytics, so nothing gets lost between agencies.
- Native Arabic and English writers, not translation.
- Results you can check: every case study on our site shows real numbers.
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- Branding Agency in Saudi Arabia
- Branding Agency in Kuwait
- Branding Agency in Qatar
- Branding Agency in Cairo
- Branding & Identity
FAQ
How much does branding cost in Dubai and the UAE?
At OneKind, a brand refresh costs AED 10,000, mini branding AED 15,000 and full branding AED 20,000.
Does my shop sign in Dubai need Arabic?
Yes. Dubai shop signs must show Arabic above English, so your logo needs a strong Arabic lockup.
Do you design Arabic and English identities?
Yes. Every identity we build is designed in both scripts from day one, with matched typefaces and lockups for each language.
How long does a branding project take?
About 3 weeks for a brand refresh, about 5 weeks for mini branding and 8 to 12 weeks for full branding.
Can you work with us in Dubai and the UAE if you are based in Cairo?
Yes. We run workshops and reviews online and travel for key sessions when needed. Cairo and Dubai are one to two hours apart.